Search Engine Optimization (SEO) is a vital digital marketing tool.
SEO refers to the practice of optimizing your website so that it appears more prominently when people search for products or services connected to your company on Google, Bing, and other search engines.
It is important because it increases the visibility of your website, which means more visitors and more opportunities to convert prospects into customers.
It’s also a useful tool for increasing brand awareness, building relationships with prospects and establishing oneself as an authoritative and trustworthy expert in your sector.
Here‘s everything you need to know about SEO!