Have you ever thought of what makes a good website design? Here’s a short guide to creating a conversion-boosting business website.
- Consider the user’s journey first
The importance of doing research and considering the layout of the home page before proceeding to sketch ideas is fundamental to the design process. A website that ignores accessibility or has a poor user interface has a far lower chance of receiving a significant amount of traffic; after all, UX and SEO are closely linked.Once you gain a deeper insight into what your target audience expects from a page, you can start working on the information architecture(IA). Good IA will create a hierarchy that emphasizes the most important elements and keeps visitors engaged.
- Get the visual hierarchy right
A strong visual hierarchy makes the difference between a website layout design that directs users to the action you want them to take and a site that just looks nice. There are two main eye-scanning patterns that people use to quickly scan blocks of content:
- The F-shaped pattern
- The Z-shaped pattern
- Focus on your call-to-action buttons
No website is complete without call-to-action buttons (CTAs). Strategic use of well-designed CTAs can greatly improve the flow of the page and guide the user toward conversion.