Email Marketing

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Email marketing is a type of digital marketing that involves sending emails to prospects and customers. It is used to keep your customers informed, increase sales, and build a community around your brand.

Not having an email marketing strategy means you’re missing out on sales possibilities and opportunities to improve client relationships.

The Benefits of Email Marketing:

  • Brand Awareness
  • Conversions (selling your products and services)
  • Customer Loyalty

5 Tips for Email Marketing Success:

  1. Use double opt-in
  2. Do not buy email lists
  3. Segment your mailing lists
  4. Personalization
  5. Optimize for mobile

This guide will provide you with a strong understanding of the fundamentals as well as the know-how to get started with email marketing for your business.