Email marketing is a type of digital marketing that involves sending emails to prospects and customers. It is used to keep your customers informed, increase sales, and build a community around your brand.
Not having an email marketing strategy means you’re missing out on sales possibilities and opportunities to improve client relationships.
The Benefits of Email Marketing:
- Brand Awareness
- Conversions (selling your products and services)
- Customer Loyalty
5 Tips for Email Marketing Success:
- Use double opt-in
- Do not buy email lists
- Segment your mailing lists
- Optimize for mobile
This guide will provide you with a strong understanding of the fundamentals as well as the know-how to get started with email marketing for your business.