A landing page is a standalone web page that is designed specifically for a marketing or advertising campaign.
Your landing page is the public face of your brand. It exposes your visitors to the products or services you provide and the challenges you tackle digitally.
The conversion rate is affected by the design of your landing page. The fold is important in conversion rate optimization. The above-the-fold content of your website is everything that displays on the screen when you first load the page.
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